About Holly LeMaster

Founder, Genuine Enterprises
Conscious consulting, coaching, and collaboration

 

Warm greetings and a genuine welcome. I’m Holly LeMaster, founder of Genuine Enterprises, and I’ve been working with leaders, teams, and organizations since 1984—as a consultant, coach, and facilitator. I created this practice in 2001 to do meaningful, authentic work with people I genuinely enjoy and with whom I share an affinity.

 

I bring a unique blend of vision and practicality. I’m just as comfortable helping teams craft a bold new future as I am rolling up my sleeves to solve everyday challenges. I have a gift for synthesis—I see the parts, understand what’s needed to connect them, and create a path toward something greater than the sum.

 

At the core of my work is a belief that mutually beneficial relationships are key—and that people must be seen, valued, inspired, and included to do their best work. I love helping others discover their gifts, tell more powerful stories, and move forward with gratitude and clarity.

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A career rooted in impact and collaboration

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Early in my career, I found myself drawn into the world of healthcare leadership. While I began college at Drake University on a journalism scholarship, my true calling revealed itself elsewhere—first in hospital boardrooms, and later in team retreats, leadership sessions, strategic planning rooms, and various coaching containers.

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Before founding Genuine Enterprises, I held executive roles including:

• Director of Client Services and Executive Committee member, Johnson & Johnson Health Care Systems, Inc.

• Vice President, Horizon Health Systems, Inc., specializing in ambulatory surgery development and management.

 

From 2017 to 2022, I paused my solo practice to collaborate with kindred spirits at Innovative Connections, where we partnered with leaders across the country—especially during the height of the COVID-19 pandemic, when we delivered high-impact development experiences online.

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My guiding principles

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• I believe that work and life are deeply interconnected—not something to balance, but something to integrate.

• I believe in showing up with presence, purpose, and possibility.

• I believe in creating beauty—in how we speak, listen, design, and lead.

• And I believe in the power of genuine human connection to transform not just organizations, but lives.

 

In 2022, I was ordained as an Interspiritual/Interfaith minister through OneSpirit Interfaith Seminary. That journey deepened my mission: helping people and organizations become more of who they truly are. I now find myself bridging the sacred and the secular—bringing compassion, wisdom, and depth into organizational life.

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Let’s connect

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If something here resonates with you—if you’re seeking a thoughtful partner to support your leadership, team, or organization—I’d love to talk. Together, we can explore how I might be of service.

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